Nothing has teamed up with the global platform for trading and consuming current culture StockX to auction the first 100 serialised units of phone (1) via DropX, a direct-to-consumer product release method designed for brands and creatives to release new and exclusive products to StockX’s global audience. An opportunity for people to own a piece of Nothing’s history, the 48 hour auction will be live from 21 June 2022 from 14:00 BST to 23 June at 13:59 BST on StockX.com. All proceeds will go towards a community managed fund.
In 2021, the two companies teamed up to auction the first 100 units of Nothing’s debut device ear (1), where the first engraved unit sold for over 10x the retail price. Since then, over half a million ear (1) units have been sold on nothing.tech and retail partners like KITH, Net-a-Porter, HBX and Selfridges.