The Metaverse review: Tech CEO Matthew Ball tangles with

Matthew Ball is one of the first to write a book about that elusive dream of the future, the metaverse, and it is excellent – in parts


13 July 2022

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We hear a lot about the potential of the metaverse, but what is it and when will it arrive?


The Metaverse Matthew Ball


BILLIONS of dollars and millions of hours have been committed to the metaverse, the buzzy vision of a digital world that promises to transform human life. Yet for all the hype, we have yet to pin down exactly what it will be and why it will matter.

One of the first to take a stab at explaining it is Matthew Ball, CEO of US venture capital fund, …

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